Emily's blog

           The brand Nike, is a popular brand who everyone uses, even sports jerseys have the logo on it. Nike is also known for making collabs like with Lebron James. This year they collaborated with SKIMS by Kim Kardashian. This had the fans go crazy, waiting for this to drop. Everyday the company and Kim Kardashian would post about it whether it was sneak peaks or showing the clothes. I was interested in this because I love nike, I always wear nike. It's my go to and might be for others too, so whatever they drop people would want. Nike is a brand value proposition is to be for everyone they have all sizes, all different colors, trendy, and aesthetic. They are focused on all their consumers to feel welcomed with their products. For the most part, Nike receives many good feedbacks, all the comments people are posting about on social media whether its about the Nike Vomero, or the skims collection, etc, those comments and reviews are having people buy thei...

https://www.marketingweek.com/vaseline-sales HOW VASELINE DROVE SALES BY MAKING CREATORS 'CO AUTHORS OF ITS STORIES'    I was interested in this article and the subject because, as a person who has used and still uses Vaseline products, it's interesting how I didn't realize what they were doing to increase sales. They have upgraded their approach to making creators lead their products, aiming to attract more people to buy Vaseline. Their just handing their brand to creators. Throughout the years, as we know, social media is the way to get an audience, so what Vaseline is doing is they're using influencers and content creators to make videos with their products. They are hoping to get to new communities and new audiences.  Vaseline is now co-creating with influencers, “To drive growth,” according to the heritage skincare firm's global brand director. Social media, like making videos, are now a new rule of marketing, like how we talked about many things that have ...

ABOUT ME Hello everyone, my name is Emily Jimenez, but I go by Mely. I was born in Oregon, but for most of my childhood, I lived in California. I'm a first-year student here at Linn Benton Community College, and I plan to transfer to Oregon State University to earn my Bachelor's degree. I'm pretty funny; many of my close relatives would agree. I'm a very energetic person. I am also really competitive, and I love to play sports.  Being a business major, I have decided to take the marketing path. I enrolled in this course because I want to learn more about marketing, the skills and the knowledge. Taking this course would be a great way of seeing if marketing is something I am truly passionate about and want to continue in the future. I'm majoring in business in sports marketing. Right now, my goal after college is to work in a marketing team for a soccer team. Another thing is that at some point, I want to create my own business. What I'm most interested in learni...